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The choice of color – one of the most important parts of any web design. With colors, designers can create the impression, emotion, style site. It is because the color is so important, designers must understand the meaning of different colors to be able to provide to the audience through them numerous messages.
This article will discuss the importance of color and examples of the use of color in web design. I will share the value of few basic colors used in web design. For each color will be given an explanation for his positive and negative effects, as well as examples of sites that use this color. Feel free to comment and share your experience on the use of color to implement their ideas.
Red symbolizes passion, aggression, power, and will also help stimulate the energy, vitality. This color inspires activity, means struggle, competition, but it can also have a negative value – anger, extreme.
Greens have a natural natural flavor, refreshing, peaceful, healthy and even healing. Color is widely used in the design of projects related to the herbs, and the environment. On the other side of the green symbolizes money and greed. Be careful beginners – green is associated with a lack of experience inherent beginners.
Orange is a combination of red and yellow. Orange symbolizes enthusiasm, openness and friendliness. This color – the color of joy and happiness. It is believed that if the orange is used in the design of the blog, it can increase mental alertness. In addition, the orange can select the elements that are considered important. But this color has a negative value – ignorance and lies.
The blue color symbolizes peace, safety, self-confidence. This color gives the impression of calm and stressed the desire. Objects and images blue basically create a sensation of cold and calm. The blue color can also display the power of technology, cleanliness, air, water.In addition, when used in combination with red and yellow flowers, blue can create the impression of confidence and health. The blue color is negative – depression, indifference.
Black means power, eternity and depth. Sometimes black negatively associated with obligations, power, formality, mystery, wealth, fear, evil, unhappiness, a feeling of deep sadness, anger, violence, and contemporary music, self-esteem, anti-establishment.
Symbolizes tranquility, remorse, self-sufficiency, spirituality, theology, virginity or chastity, simplicity, perfection, purity, light, security, unity.Very good use of a beautiful white color to accentuate other colors and create an impression of simplicity and purity. White recognized symbol of peace. But White has a negative connotation and – cold and distant.
Purple – the color of royalty and wealth. Purple can also mean influence, spiritual strength, hidden knowledge, high aspirations, nobility, mystery, enlightenment, telepathy, arrogance, intuition, confidence, ambition, magic or miracle, self-esteem. A negative aspect of purple – the sadness.
Often yellow color is associated with the intellect, optimism and joy.Yellow stimulates mental activity and attracts attention, is very effectively used in the design of the site to emphasize a sense of child-like delight. Yellow color has a negative value – sloth and envy.
Brown suggests friendship, symbolizes the earth, materialistic thinking, reliability, peace, productivity, practicality and hard work. Brown itself is not very attractive, so must be used with additional images and ornaments, brown a design must be supported by other interesting details. But the color of chocolate can also mean – dirty, dull and boring.
Pink is associated with spring, gifts, appreciation, admiration, sympathy, health, femininity, youth. Pink color can also be a symbol of tenderness and love, friendship, trust, good will, peace, sense of beauty, and beauty. The negative value of pink – homosexuality, bisexuality, naivety and weakness.